Attention is a scarce resource. Everyday, brands and advertisers are fighting a decreasing portion of the attention pie, with significantly increasing costs. Although this one-upmanship is great for ad networks, it’s destructive for your bottom line. Repeating your message over and over – hoping that if you do it for long enough, somebody will eventually Read More…

On my first day as an intern back in 2003, I asked my new boss about “working hours”. He handed me a pair of keys and told me that I was “free to come and go whenever I wanted”, as long as I did my job. It was very refreshing to hear this – conventional wisdom was Read More…

Remember the blurry old days when software was sold in boxes? If you were born in early 80’s, you might even have had the joy of installing software from floppy disks. Gladly, those times are past us. Setting up a website, building a customer database, sending out newsletters and many other impractical tasks have become Read More…