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The big business marketing conundrum

Most big corporations are completely oblivious to modern marketing. They typically lack not just the technology to capture, analyze and understand consumer data, but also the right mindset and strategic framework on which to build a foundation for their activities. In isolation and indifference, they continue to run campaigns and bask in the glory of irrelevant Read More…

Personalize or die

Attention is a scarce resource. Everyday, brands and advertisers are fighting a decreasing portion of the attention pie, with significantly increasing costs. Although this one-upmanship is great for ad networks, it’s destructive for your bottom line. Repeating your message over and over – hoping that if you do it for long enough, somebody will eventually Read More…

More work vs better work

On my first day as an intern back in 2003, I asked my new boss about “working hours”. He handed me a pair of keys and told me that I was “free to come and go whenever I wanted”, as long as I did my job. It was very refreshing to hear this – conventional wisdom was Read More…

How to outsource everything to the cloud

Remember the blurry old days when software was sold in boxes? If you were born in early 80’s, you might even have had the joy of installing software from floppy disks. Gladly, those times are past us. Setting up a website, building a customer database, sending out newsletters and many other impractical tasks have become Read More…